I've never been all too loyal to one particular beauty brand. That's changed quite a bit in 2017. I find myself reaching for the staples pretty frequently these days. Let's just say I've figured out who makes the best concealer. I know which matte lipstick stays on the longest and yes, it's worth your precious dollars to spend a little bit more when it comes to these items. Took me 39 years to figure it out but hey - better late than never.